Top Beauty Retail Apps on iOS in Bulgaria: Q4 2024

In the fourth quarter of 2024, the Bulgarian iOS market witnessed notable trends among the leading beauty retail applications. According to data from Sensor Tower, these apps showed varied performance in terms of downloads and active users.

Mein dm experienced a steady increase in weekly downloads, peaking at approximately 3K in early December. Meanwhile, weekly active users rose from 35.4K to a peak of 78.9K mid-December, indicating a strong user engagement throughout the quarter.

DOUGLAS.BG saw a fluctuating download pattern, with weekly downloads reaching a high of 4.7K in mid-November. The app's active user base grew from 7.1K to over 25.5K by mid-December, showcasing a consistent increase in user activity.

Notino: profumi e cosmetici maintained a moderate download rate, with weekly downloads peaking at 2K in late November. Active users showed an upward trend, reaching 23.1K by mid-December.

MAKEUP - Beauty without limits recorded a gradual increase in both downloads and active users. Downloads were highest in late October at 525, while active users grew steadily, reaching 1.1K by the end of December.

KIKO MILANO - Makeup & beauty had a modest increase in downloads, peaking at 281 in late November. Active users also increased, with numbers reaching a high of 220 in late November.

These insights, sourced from Sensor Tower, provide a snapshot of the dynamic landscape of beauty retail apps in Bulgaria, reflecting user preferences and engagement trends. For more detailed analysis and insights, visit Sensor Tower.